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Nogu
Nogu MarginCoreNG-MRG-024

Know what every customer actually costs you.

Margin connects what you charge to what you spend serving it — down to the workflow, the model and the prompt. Then it tells you which of those costs are avoidable.

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Nogu MarginRidgeline
February 2026Live
MRR

$184,290

617 accounts

Variable AI cost

$31,842

$51.61 / account

Gross margin

82.7%

+1.6 pts vs January

Accounts under 60%

14

$3,918 MRR

Accounts by gross marginAscending

  • Account

    Acme Corp

    Growth
    Revenue
    $199.00
    Variable cost
    $112.11
    Gross profit
    $86.89
    Gross margin
    43.7%

    Variable cost by workflow

    • $74.82
      OpenAI · gpt-5.18,412 callscache 31%
      • Prompt · uncached6.2M tokens$41.30
      • Prompt · cached2.8M tokens · 31% hit$8.14
      • Output1.1M tokens$25.38
    • Image generation$19.03
    • Everything else$18.26
    Recommendation43.7% → 78.1%
    • Route 68% of research calls to a lighter model−$46.30
    • Cache the shared image prompt prefix−$11.40
    • Batch the nightly reconciliation calls−$10.83

    Quality held on 1,412 sampled research responses. Nothing customer-visible changes.

1,841 workflows analysed6 optimisation opportunities
Problem01

You know your AI bill. You don’t know whose it is.

What you can already see

OpenAI, February
$14,208
Anthropic, February
$9,104
Total variable cost
$31,842
Blended gross margin
82.7%

What nothing tells you

  • Which fourteen accounts are under 60% margin.
  • Which single workflow is 39% of your model spend.
  • Which of that spend changes nothing if you remove it.

A blended margin of 82.7% is healthy and hides fourteen accounts that are not. Averages are where unit economics go to be ignored.

Attribution02

The same $31,842, cut by cause instead of by vendor.

By provider$31,842
  • OpenAI44.6%$14,208
  • Anthropic28.6%$9,104
  • AWS Bedrock12.5%$3,980
  • Replicate8.5%$2,711
  • ElevenLabs5.8%$1,839

This is the view your invoices already give you. It tells you the total and nothing about the cause.

By what caused it1,841 workflows
WorkflowAccountsShareCost
Research agent41239.2%$12,480
Bulk enrichment3825.8%$8,214
Document parsing19120.1%$6,390
Image generation2889.8%$3,118
Everything else6175.1%$1,640

Bulk enrichment costs $8,214 a month and is used by 38 accounts — $216 each, against an average revenue of $298.69. That is the sentence a provider invoice cannot produce, and it is the reason Margin exists.

Workflow03

From an invoice to a decision.

  1. 01

    Meter

    Every model call, cache hit and rendered asset is recorded with the request that caused it.

  2. 02

    Attribute

    Requests resolve to a workflow, the workflow to a feature, the feature to the accounts using it.

  3. 03

    Compare

    Cost per account is set against what that account pays, at the plan and the invoice level.

  4. 04

    Recommend

    Nogu proposes the specific changes that hold quality, with the projected margin attached.

Integrations

Sources this product is designed to read

Stripe, OpenAI, Anthropic, OpenRouter, PostHog can be connected today. The rest are sources the model is built for and cannot be connected yet — the app never offers a provider whose consent flow it cannot complete.

Revenue

  • Stripe — can be connected today
  • Chargebee
  • Paddle
  • Orb

AI providers

  • OpenAI — can be connected today
  • Anthropic — can be connected today
  • OpenRouter — can be connected today
  • Replicate
  • ElevenLabs
  • AWS Bedrock

Infrastructure & product

  • AWS
  • Vercel
  • Supabase
  • PostHog — can be connected today
  • Segment

Works with

Find out what your best customer actually costs.

Connect Stripe and one AI provider. Margin returns a per-account view of your unit economics, and the specific costs it thinks you can remove.

Run a free auditSee pricing